'Samsung' News and Updates: Galaxy S8 Maker Drops Down 49 Ranks After Note 7 Debacles
Samsung's reputation among U.S customers had taken a setback in 2016. As per Harris Poll Reputation Quotient survey, the tech biggie has ranked 49th among the 100 top notch companies. The company's reputation dropped by 46 positions compared to its earlier results a couple of years back.
Samsung held the third position in 2015 and in 2016 it held the 7th position as the most reputable company across the U.S. The Harris Poll conducts the survey each year that showcases the reputation of big companies throughout the U.S Android Authority reported. Interestingly, the survey evaluates public perception of the reputable companies.
These are divided into 20 attributes which are further classified into six categories of corporate reputation. Now, these categories include financial reputation, social responsibility, vision and leadership, workplace environment, emotional appeal and products and services. "Best-in-class companies demonstrate that corporate reputation matters - to your customers, employees, potential hires, business partners and investors," said Sarah Simmons, senior reputation consultant at Nielsen that owns The Harris Poll.
However, it seems that the tech giant, Samsung didn't do well in 2017. The company's reputation suffered a low due to the Galaxy Note 7 fiasco. That's not all, company's vice chairman and current acting leader, Lee Jae-yong, has been going through legal trouble that added to the debacle.
According to latest reports, things don't seem too good for Samsung. As per Daily Mail Online, the company is trying hard to win over its lost customer by informing them that quality is still their priority. The tech biggie has recently shared a short video that shows the several tests the smartphones go through before they hit the market.
Samsung had also announced about latest quality assurance measures few weeks ago. This includes a 8 step battery safety check. It seems that the company is definitely on the right path, at least that's what the tech experts feel. However, it might take some time for the company to return to its original reputation after several debacles it faced.