Google Still Leads Search Engine Market Share as of October 2014; Bing, Yahoo Follow and Remain Steady
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comScore, Inc., a leading internet technology company that measures the digital world, released its monthly comScore qSearchTM analysis of the United States desktop search marketplace Tuesday. Google is still leading in U.S. Desktop Search Engine Rankings as of October, followed by Bing and Yahoo.
Google led the explicit core search market in October with 67 percent of search queries conducted, comScore reported.
Google' market share dropped from 67.3 percent to 67 percent in the previous month and has continually dropped since June.
Bing's market share, on the other hand, increased by 0.1 percent, from its initial share of 19.4 percent. The increase of its share has been slow yet consistent since the start of the year.
Yahoo comes in third place with 10.3 percent. Its market share increased from 10 percent in September and dropped to 9.8 percent but regained its shares back in July. Since then, it has remained at 10 percent until the latest release.
Ask Network follows with 1.9 percent, a drop from 2.5 percent in May. Ask has been losing its shares gradually since April.
AOL, Inc's market share has been in a constant 1.3 percent for nine months, with a drop of 0.1 percent in October.
In the release of comScore, 18.8 billion explicit core searches were conducted in October, with Google ranking first with 12.6 billion, which is up by five percent. Bing ranked second with 3.7 billion searches, which is up by six percent, followed by Yahoo Search with 1.9 billion, which is up by eight percent, Ask Network with 366 million, which is up by two percent and AOL, Inc. with 235 million, which is up by two percent as well.
On the "Powered By" reporting, Google still leads with 68.3 percent of organic search results coming from them. Only 28 percent of the searches were powered by Bing. Microsoft's search engine, however, gained 0.5 percentage points for the month of October.
The rankings are only based on desktop searches made within United States. Mobile searches were not included in comScore's analysis.
