Protein Hysteria: UK Consumers Flushing Their Money Down the Toilet, Experts

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Consumers in the UK are wasting their precious money on unnecessary protein added products meanwhile they do not really need it as their daily diet has enough protein their body needs. The benefits that they are seeking from this extra shopping are not likely to be obtained, experts add.

The top listed products with enhanced protein versions going high in trends are Mars, Snickers,  Shreddies, Batchelors Cup a Soup and Weetabix writes Food Industry Mag.

Viewing the increasing demand of consumers, the supermarkets have specified sections for sports protein or higher-protein products the sale of which will hit £413m this year and £750m according to today's price and currency rate in 5 years' time.

Does the Population Really Need Extra Protein?

The experts oppose the idea of taking extra protein strongly as they find it an unnecessary addition to the diet which serves no extra good to human health contrary to what people expect.

Anna Daniels, a practicing dietitian and a spokeswoman for British Dietetic Association says that misconception of needing more protein is ridiculous. The majority of British people are getting adequate protein from their daily balanced diet. Ike eggs, meat and yogurt etc. Even the gym attendants who go to the gym twice a week are in no need of additions protein, according to The Guardian.

 Unfortunately, the consumers, especially the gym-goers are falling for clever marketing tricks without realizing, warn the experts. Dr. Alison Tedstone expresses his worries on the issue and says that despite attending the gym regularly no one needs to waste money and consume extra protein as it does not provide any extra benefits.

Extra Protein Consumption is a Waste of Money, Experts

According to Public Health England (PHE) the daily need of protein need for 19- to 64-year-old-men is 55.5g and 45g for women or 0.8g per kg of body weight per day. PHE recommends 11% of needed calorie to be obtained from protein but National Diet and Nutrition survey shows that people are actually consuming 17% to 18%.

Tom Sanders, professor emeritus of nutrition and dietetics at King's College London calls market's hype in selling protein products as "nutria babble." He also calls the whey protein as a "waste product" from the dairy industries, which is nothing but a trick to sell a "cheap product" at high price.

Excessive protein is excreted through urine and thus, adults who are consuming more protein blindly are actually flushing their money down the toilet, according to dietitians.