Samsung Galaxy S8, Galaxy S8 Plus Have No External Carrier Branding

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Apr 24, 2017 03:50 AM EDT

US carriers featured different preinstalled apps on the new Samsung Galaxy S8 duo.
(Photo : Jason Kempin/Getty Images for Samsung)

Carriers always include Samsung logos at the back and sometimes on the front of the devices. But the newly released Samsung Galaxy S8 and Galaxy S8 Plus have no external carrier branding.

According to Android Headlines, Samsung Galaxy S8 and Galaxy S8 Plus seem to have met the specifications Verizon and AT&T have with the company about omitting external carrier branding. Therefore, the latest flagships didn’t contain a Samsung logo at their back and maybe even in the software aspect of future models.

Aside from AT&T and Verizon, the T-Mobile and Sprint also appoint Samsung not to place its external logo on the new handsets, Android Authority reported. The company made close deals with the United States carriers to feature Samsung Galaxy S8 and Galaxy S8 Plus unit with a uniform appearance on their outside.

Samsung Galaxy S8 and Galaxy S8 Plus will still include the company's logo on their startup screens that applies to any carriers of choice. But the smartphones contains a separate set of preinstalled apps from each company.

In other words, Samsung Galaxy S8 and Galaxy S8 Plus will be physically identical. However, purchasers would experience unique carrier content from the chosen company when they use the devices.

The South Korean-based company is now being challenged that it removed external carrier branding on Samsung Galaxy S8 and Galaxy S8 Plus. Many other phone creators could plan the same thing and make a deal with the United Sates carriers.

Other manufacturers who desire for a zero carrier branding might think if they will be victorious like what Samsung gain from the agreement. Besides, LG and HTC have no power to match the potentials of Samsung on its work for Samsung Galaxy S8 and Galaxy S8 Plus.

External carrier branding is not anymore as efficient as in the past years. Therefore, carriers are progressively becoming more at ease regarding the devices they marketed.

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