Breast Milk Ice Cream for Kate Middleton's Royal Baby 2 Birth Sold in UK

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Apr 29, 2015 09:16 AM EDT

Rejoice ice cream lovers! Beat the summer heat with ice cream. However, why get ordinary ice cream when you can try one made with donated breast milk? A brand of breast milk ice cream is being sold in the United Kingdom just in time for the birth of Kate Middleton's second royal baby.

The Licktators, an ice cream company based in London, collaborated with Victoria Hiley, a breastfeeding campaigner and created the 'Royal Baby Gaga' ice cream to help raise awareness of the importance of breastfeeding just in time before the birth of royal baby number 2, according to Time.

Each 500 ml tub of the Royal Baby Gaga ice cream will be available at $22 (€19.99) in select stores in London and online on The Licktator's website this week. According to the company's Facebook page, all proceeds will be donated to a breastfeeding charity. Available colors are blue and pink to celebrate the coming of the new prince or princess.

"It's the ultimate organic ice cream," a spokesperson from The Licktators told PEOPLE. The flavor is "free-range, freshly squeezed and totally natural."

"Perfect for any prince or princess."

So what exactly goes into this unusually flavored ice cream? The recipe calls for breast milk that has been screened and passed hospital standards and Madagascan Vanilla. The Licktators also published online an ice cream recipe in their website you can make at home.

This is not the first launch of the unusually-flavored ice cream. Last 2011, it was discontinued by British authorities due to health concerns. Hiley provided approximately 30 fluid ounces of breast milk to make the first 50 servings and teamed up again with ice creamist Matt O'Connor this year.

"There was huge support from breastfeeding women for Baby Gaga ice cream in 2011, yet some politicians still stigmatise women for breastfeeding in public," said Hiley, a 30-year-old mom from Leeds.

She wanted to remind the Duchess of Cambridge and all mothers in the country of the benefits of breastfeeding their own children and how breast milk is delicious and fit for consumption at any age, according to Time.

"We thought the birth of a Royal baby was a great time to whip up support for mums and say that when it comes to ice cream this summer, breast is best.

"After all, what else would you give your young prince or princess?" according to UK Metro's report.

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